Banner stands are commonly used as a visual marketing tool at conferences, trade shows and for retail stores. 
Whether you need to drive traffic to your booth, increase customer traffic or announce a promotion, 
banner stands are a cheap and easy marketing device. The best banner stand ideas spark customer interest, 
increase visibility and help disseminate marketing messages.

Direct Traffic

  1. Get traffic moving to your store or trade show booth by placing a banner stand in a busy “intersection” near your physical location. Put an arrow that directs individuals to your location along with a welcoming or product-related message. Have your banner say, “Welcome. New Pain Relief Products Available!” This type of sign could also be used in a mall setting to advertise a promotion or large sale.

    2. High Spaces

  2. Use banner stands that put your message above your booth or store. Creative use of high spaces can help get your message to customers from far distances. Signs placed only on the floor are not visible in large convention halls or in shopping centers until potential customers are near. Your banner stand will have a greater marketing impact when the sign can be seen from multiple directions and from distances.

    3. Cashier

  3. Place small banner stands with pamphlets, coupons or informational sheets on your checkout counter. Customers will read your messaging while standing in line or waiting for the cashier to ring up purchases. For added impact, have cashiers mention the special information to increase the number of customers who read your marketing messages. This location is excellent for information about service packages, available warranties or credit card applications.

    4. Announce Activities

  4. Use a banner stand to announce activities such as seminars, future sales or special guests. Make your banners informative and visually appealing. These types of banners can increase your business credibility because they tie your business to longer-term activities or information.

    5. Portable Advertisement

  5. Use banner stands as portable advertisements. Place a banner stand in the food court of your local mall, at local festivals or anywhere you can set up a temporary shop to display your wares. Consider sponsoring activities and participating in charity events. Advertise your participation through a banner stand.
  6. Posted by Laura Acevedo