New Openings: Art Store of the Iberian Center for Contemporary Art

Shop Display Design @ Iberia bookshop , Beijing

Shop Display Design @ Iberia bookshop , Beijing

 

At first glance, the art store, which fits snugly into the lobby of Iberia, one of the largest spaces in 798, merely reflects the streamlined white walls and exposed brick of the art center itself. But the bright orange, yellow, red and blue of the store’s built-in display shelves beckon invitingly.

They’re like giant cubbyholes, filled with items that are as whimsical as toys: a fur-covered notebook which could pass for a stylish clutch (RMB 120); see-through vases made of soft plastic (RMB 30-50), a pair of golden thermos bottles printed with double happiness characters (RMB 2,800), and a gun-shaped comb (RMB 140), among others. The shelves also hold plenty of art, design and film-related books and magazines where the bookish can lose themselves for the better part of an afternoon.

Art Store of the Iberian Center for Contemporary Art (伊 比利亚当代艺术中心艺术商店) Tue-Sun 10am-6pm. Zone E06, Dashanzi art district, 4 Jiuxianqiao Lu, Chaoyang District (5978 9530/1) 朝阳区酒仙桥路4号798艺术区E06

Originally posted by Ellen Zhao .