This is probably of no use to you at all, sorry about that, but I love Asian seals and a shop display that even in their stricking simplicity can catch the eye and make an impression.
The Japanese do not use signatures. Instead, they use seals with the person’s name in kanji. The stamps are called or and are made of wood, ivory, or plastic. ((source http://www.sljfaq.org )
If you want to know more you can read on …
Another great example of innovative pos displays while creating business sinergies.
DIY POP display
This is a pairing made in heaven. Globe-Trotter and Happy Socks are partners – not in the sock making business but the display world. Globe-Trotter has been named Happy Socks’ official display partner for the US market. Not a bad deal for Happy Socks who now have the sexiest luggage and display kits on the tradshow circuit.
Posted originally on Selectism .
Creating Sales With Indoor Displays
Window display at Teuscher
The first 30 seconds, from when a customer steps foot into your store, are crucial in influencing their decision to buy. Are you making a great impression? Like window displays, it pays to constantly move products and fixtures to create and maintain excitement.
The sizes and arrangement of gondola shelves, and other floor fixtures is dependent on your shop’s floor space, shape and needs. If you display a lot of merchandise on wall shelving, then it would probably be best to choose low, (neck height), gondolas to increase visibility throughout your store. Or you might opt for tall shelving fixtures (6 to 8’ tall) to create dividing sections for distinct product groups and themes.
Don’t use wall space as the overflow parking lot for product that doesn’t fit on the floor. Keeping merchandise neat and orderly will directly affect its salability.
The cash register is the Alamo of retail. It’s your last chance to make one last impulse sale. However, resist the urge to flood the counter top with product. Just like shelving, keep the area clean and orderly. Be sure to swap out product occasionally to keep it fresh. Use the wall behind the register to display seasonally themed merchandise, or special promotional products.
What other merchandising tips and tricks do you use for selling products? We’d love to hear your comments.
Posted on retailpackaging.com.
Posted on D4R .
London’s most glamorous department store had yet another face lift late last month when 450 metres of uniquely steam-bent wood wrapped and weaved its way around the entrance and aisles of Harvey Nichols.
Designed by wood-bender Charlie Whinney, this latest offering to Knightsbridge’s store displays is the largest and most high profile project he’s worked on to date.
The Sloane ranger haven’s all-natural makeover not only extends through the store but outbreaks in to the shop fittings as matching coiled lampshades and elaborately steamed wooden headpieces for the store’s mannequins.
This highly innovative approach to retail display only enhances the department store’s reputation for fascinating window and in-store displays.
So if you’re in London, pop along to Sloane Street to catch sight of this wooden wonder. It’s there for six weeks before touring the country’s other Harvey Nichols’ window displays in Bristol, Dublin, Birmingham, Edinburgh, Leeds and Manchester.
Posted originally on retailpackaging.com
window display : do not clutter !
Resist the temptation to cram a window display with an overabundance of merchandise. Narrow in on a few products or a specific line. Follow the mantra, less is more, and you’ll be off to a great start.
At a minimum, change up your window displays once or twice a month. Preferably, it’s better to do this more frequently. However, if you’re the sole proprietor and employee it may be tough to find the time. If that’s the case, try creating a themed setting that allows you to switch out similar groups of merchandise quickly.
- Plan it on paper. Before you begin its best to visualize the setup with a quick sketch. Are you maximizing vertical or horizontal space? Will products be arranged in circular, linear or a conical pattern? Use shapes to create a layout. A triangle might represent a set of gifts, while a rectangle could be signage.
- Create a focal point, preferably at eye level. Customers don’t shop looking at their feet! The focus might be a new product, while complimentary items surround it to encourage multiple sales.
- Maintain visual balance. A display can appear lopsided and unbalanced if not carefully planned out. Don’t weight too many products to one side. If you do this, be sure to balance it out with a larger, heavier item on the opposing side. The same theory applies to color. Darker items usually work best on the bottom with a transition to lighter shades up top.
- Review every angle. Rarely do people stand in front of a display. Customers will approach it from multiple points of view. Does your focal point stand out from multiple angles? Is there still balance? Do you need to adjust signage to make the message visible to a greater field of view?
The best ideas often come from other stores. Keep your camera handy, you might see a display you like when out about town. Keep these cataloged for a day when you’re feeling uninspired.
Photo by Sue Stone.
I wonder which merchandising course this Moroccan retailer attended ?
You beauty !
Posted on http://www.dolindisplay.com/blog/
Sometimes what may be perfectly clear to you may leave your potential audience visiting your shop confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom shop POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?
The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.
The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?
The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?
The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.
It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?
Great use of music equipment props as shop displays.
Few months passed since the grand opening of SWAGGER Flagship, in stand alone building, which also include a PHENOMENON Flagship on the 2nd floor, located in the heart of Harajuku. Our friends, co-founder Big-O and Ignitionman, invited Freshness to visit the store once again, which was a dream in the making for some time. If you haven’t seen the store yet, here is our detail photos of the store. Be sure to drop by and visit if you are in the Tokyo area. Photos by Debre.
Posted on freshnessmag
The Nintendo NES Controller Business Card Display 
Unfortunately, Etsy seller lostmitten sold out of these creative business card displays in May of 2007, but who knows what a little begging and pleading might get you. Plus if you’re really ambitious, you could put your own spin on the design and make your own custom display out of perler beads or Legos.
Designer and Flickr user chesterfly came up with the interesting idea of using Prince Adam’s alter ego (a.k.a. He-Man) as a business card holder. You could dig through your old junk or take a trip to the local thrift store in the hopes of finding your favorite childhood action figure (where’s that die cast Voltron when you need it) and putting it to work. Of course, this idea may not be feasible in certain situations but it’s a unique solution nonetheless.
Lenore Edman’s Japanese Papercraft box tutorial has all the information you’ll need to create your own custom business card display box. Although this particular design is a bit more labor intensive, it is completely customizable to match your company’s logo and branding.
This particular design by stylist, DJ, and radio producer Liz is actually a business card holder, yet the potential for modifying the design into a business card display is why it was picked. Other possible items that can be fashioned into a business card display are old floppy disks, 8-tracks, or vinyl records (can be molded into different shapes with a hot iron)
Designer and cartoonist Matt Hawkins created the C3 business card holder for his department at work. The body of the robot opens up and acts as additional business card storage. Although this particular item is a one of a kind creation, you could try getting in contact with Matt to see if he would be willing to implement a custom design for your own business card display. Posted by http://theclosetentrepreneur.com/12-unique-business-card-advertising-displays
