Shop Display Design
Tip #1
Catch the EYE !
Keep it simple
On 11.03.09, In How-To, by Dr Jules
On 09.29.09, In How-To, by Dr Jules
Recently at a big box pet store I observed very prominent placement of a display for doggie-wear. “Dogs Need Clothes Too!” proudly proclaimed the signage that swooped across a quite impressive wall of canine couture. Shirts, skirts, scarves and adornments dominated the aisle.
How would a reasonable person – say, one who might be the owner of a pampered pooch—respond to the statement, “Dogs Need Clothes, Too?” A: You bet they do! Hand me that chemise! B: What dogs need clothes? C: They most certainly do NOT and where are the flea collars? D: What about cats? Don’t cats need clothes?
The point is that the statement can be construed as bordering on absurdity. No, a reasonable person would not likely argue that dogs need clothes, and would most likely notice that your display claims they do. So, it got their attention, what’s wrong with that? A couple things are wrong with the grab-their-attention-with-the-ridiculous tactic. First, it’s insulting. They know what you are trying to do. They know that every POP display or piece of signage in that store is driving a sale. It’s also wasting their shopping time. How about a bit of useful, convincing information about doggie clothing? Dogs need food, water, shelter and love. Turn those facts into statements such as “Protects their skin in harsh weather!” or “Doggie Clothes = Security in a Shirt.” Why make your clients struggle with a baseless fact that distracts from the purpose of the display in the first place?
Cats, for the record, do not have nearly the attire selection that dogs do. As any cat person will tell you, cats are unanimously opposed to being treated like dogs.
Poated on http://www.dolindisplay.com/blog/
DIY earring display
Are you looking for an inexpensive and elegant way to display you handmade earrings? When doing art shows, I receive many compliments on how my earrings are displayed. I made these displays at the beginning of last summer and found them to be very functional. Minimal wire working skills are needed, and basic pliers. The great part is that each display stacks inside the next, so they become very compact. They also allow for each piece of earrings to have their own display rack, accentuating their uniqueness!
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On 09.11.09, In How-To, by Dr Jules
Another insightful post from http://www.dolindisplay.com/blog/
One classic mistake in marketing is to attempt to convey too many ideas at once. Sure, you have many competitive advantages over the competition, but try to fit all of those into one, brief, impactful design and you are likely to see customers turn away from your shop in confusion. A strong sales pitch hones in on one aspect at a time – the most relevant and timely message that makes an emotional appeal on many levels. So how can you product a point-of-sale shop display – something that needs to remain relatively static for a period of time – in a sales environment where the pitch can change daily?
Consider the strategy adopted by Frito Lay recently. In the 27 states that are home to Lays’ potato farmers, Lays Potato Chips are all about home-grown, locally-made. The display features a vintage truck loaded up with bags of chips and signage that pays homage to its state. The message taps into many emotional aspects that play into customers’ purchasing decisions in today’s recession, such as the importance of supporting local economies. But the old fashioned feel of this display is anything but antique: a “chip tracker” at the Frito Lay website allows you to enter a zip code and a product code to see where any bag of chips originated. The theme of homegrown reverberates throughout the campaign – from packaging to electronic media. While the campaign centers on one idea – locally grown—the message in turn inspires many takeaways, such as “healthy,” “simple goodness” and even “sustainability.” All that, and yup, we are still talking about potato chips.
Talk to your shops, your customers, sales representatives – anyone with insight into what drives a purchase. A great POP display isn’t just eye-catching, it drives a concept that you can build an entire marketing campaign around. Your POP is just one aspect of your strategy, but with strong integration of the variety of marketing tactics available, you can maximize the impact at the register by zeroing in on the emotional appeal of your product at the shop, and that often closes the sale.
On 09.08.09, In How-To, by Dr Jules
These textile shop banners are common in Japan. Given how easy they are to install and how much more beautiful they are than typical signage, it seems strange that they haven’t been widely copied. They can easily be adapted for interior decor, too, not just exterior purposes. These two examples are from restaurants - the yellow one is in Matsumoto City and the blue is from a specialty eel restaurant in Tokyo’s Asakusa district. Their bottom corners are held down either with iron weights or simple hooks screwed into the sidewalk. The banners have the dual function of advertising the shop or restaurant as well as hiding bland areas of architecture or unsightly objects – here the blue fabric panel also serves to hide empty beer crates awaiting pickup. These could so easily be rigged up at home, for many purposes – as room dividers for interiors, or as space dividers outside for carports, patios or yards. Even plain or printed outdoor canvas would work, and the panels could just as easily be hung vertically – they don’t have to be pitched at an angle. We’re in the process of producing similar room dividers from vintage and sustainable textiles using this method, for those who don’t want to DIY.
Posted on http://blog.ounodesign.com/2008/08/24/japanese-printed-textile-shop-banners/
On 09.08.09, In How-To, POP Displays, by Dr Jules
One way to approach the design of your new point-of-purchase display is a little game called “What’s Your Problem?” that can be applied to just about any business problem that requires ingenuity and group input. Gather 4-6 members of your staff – it can be anyone. If possible, include a member of your POP display design team, if you have a vendor selected. Start by giving each person a pad of sticky notes and a pen. You, the facilitator, stands by a white board. On the white board make a list across the top several of the known challenges that you need to solve with your new display. Be sure to have the product(s) on hand for study by your game players and, if relevant, current POP displays.
Choose a product challenge from the list. Set a timer for 3 minutes. When you say “Go,” each player writes down one solution per sticky note and hands it to you. The object is to write down anything that comes to mind, no matter how crazy, expensive, dated, been-there-done-that, eye-rolling dumb, etc. There are no limits or boundaries. You place the sticky notes on the board under the written challenge. (If you are having a hard time keeping up with the sticky notes coming at you, then your group is doing it right.)
Encourage creative thinking, never-tried-this-before thinking, and promote a no-idea-is-a-bad-idea atmosphere. When the time is up, read back the sticky notes. Give the writer of each note an opportunity to expand on the idea. Sometimes just a sliver of a great idea will come through and once the group grabs a hold of it, you may be surprised where it takes you. At the end of the first round, you’ll have dozens of ideas to apply to your design process and a reinvigorated team. Even if only one really great idea comes out of it, you’ll have a new POP display strategy that not only sells products, it solves problems.
Posted on http://www.dolindisplay.com/blog/
On 09.04.09, In How-To, by Dr Jules
Banner stands are commonly used as a visual marketing tool at conferences, trade shows and for retail stores.
Whether you need to drive traffic to your booth, increase customer traffic or announce a promotion,
banner stands are a cheap and easy marketing device. The best banner stand ideas spark customer interest,
increase visibility and help disseminate marketing messages.
Direct Traffic
- Get traffic moving to your store or trade show booth by placing a banner stand in a busy “intersection” near your physical location. Put an arrow that directs individuals to your location along with a welcoming or product-related message. Have your banner say, “Welcome. New Pain Relief Products Available!” This type of sign could also be used in a mall setting to advertise a promotion or large sale.
- Use banner stands that put your message above your booth or store. Creative use of high spaces can help get your message to customers from far distances. Signs placed only on the floor are not visible in large convention halls or in shopping centers until potential customers are near. Your banner stand will have a greater marketing impact when the sign can be seen from multiple directions and from distances.
High Spaces
When I was developing the layout for my jewelry booth last spring, I decided that I wanted to make my own retail displays. I had been looking around on the internet for shop fittings, retail store displays and had found that everything was either too expensive, or just looked like everyone else’s displays. I was looking for a form that I could display a necklace on, and also something that could stack together and fit nicely in a small space. (The reason I needed everything so compact is because I was traveling in a small saturn that has insufficient trunk space.) Materials: Fun Foam (large sheet) Rubber Cement Scissors Small sheet of posterboard, or an old cereal box Pen Cost: Approximately $.75 per display I came up with a design that was cheap, easy to make and compact. I used this material call Fun Foam that s sold at many large craft store, which runs about $1-$2 per sheet. * First, I measured an oval shape out, I made a template out of a cereal box that I opened up to lay flat. I actually traced a oval shaped ceramic baking dish, but any large oval shape will work. * Then I made a 3″ slit in the cardboard on one of the ends (The slit should be cut from the edge, towards the middle of the oval.) Also make a mark on the edge of the template about 3″ away from the slit. * I traced this shape onto the Fun Foam (two ovals will fit on one large piece of fun foam). Then I put my pen in the 3″ slit and traced that onto the foam. Also I made a pen mark where the second mark was made. * I cut out the oval shapes with my scissors, and then I made a cut where the 3″ line was drawn. Then I drew on the foam a pie slice shape from where the 3″ line was to the second mark on the edge of the piece. * I put rubber cement onto this triangle shape on the foam and then folded over the other side to stick to it. I used paper clips and clothes pins to hold it until the glue was dry. * The Metal Piece is made from 19 inches of 16 ga copper wire. Mark the wire at 3″, 8″, 11″, 16″, 19″ with a sharpie. * Holding the wire vertically, bend a 90 degree angle away at the 8″ mark and the 11″ mark. (This will be the top of the display where the earrings hang.) * Then, holding the wire like a U-shape, bend the left wire back, away from you (a little more than 90 degrees) then the same to the right hand wire. * Poke two holes 3 inches apart in the foam part, and thread the wire piece through, adjust by hand bending until it fits correctly. Pros: durable, lightweight, easy to make, cheap supplies, easy to clean, compact Cons: light weight (can be a problem if jewelry is light weight and it is windy), can show dust, can get crushed if packed carelessly. Can become sort of squished if jewelry is really heavy. Posted by Posted by http://bethmillner.wordpress.com/2008/03/12/how-do-i-make-a-jewelry-display/
