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Whispering Shop Window display @ Zavvi’s

On 09.28.09, In Display Design, Signage, marketing, by Dr Jules

Wander past Zavvi in Piccadilly Circus and you’ll find an incredibly smart piece of technology that speaks to you through the window display.

Whispering window display @ Zavvi

Whispering window display @ Zavvi

the techies at FeONIC have developed a tool that attaches to shop window interiors and transforms the glass surface into a speaker. Very clever.

Used already in Singapore (for bus stations peculiarly) and at museums in the UK, the Whispering Window has become the ultimate in creative window display marketing.

There are no messy wires or the prospect of having expensive speakers stolen if you want to get your message out onto the streets.

The shop fitting can even be hidden in the wall to protect it from dust, extending the lifespan to five times longer than traditional speakers.

Impressively, an independent research company concluded that the FeONIC’s Whispering Window shop fitting obtained 50% more engagement from the public than a non-active window. We’re sold!

Posted on D4R .

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Wood in Display at Harvey Nichols store

On 09.27.09, In Display Ideas, marketing, by Dr Jules

Posted on D4R .

London’s most glamorous department store had yet another face lift late last month when 450 metres of uniquely steam-bent wood wrapped and weaved its way around the entrance and aisles of Harvey Nichols.

Designed by wood-bender Charlie Whinney, this latest offering to Knightsbridge’s store displays is the largest and most high profile project he’s worked on to date.

The Sloane ranger haven’s all-natural makeover not only extends through the store but outbreaks in to the shop fittings as matching coiled lampshades and elaborately steamed wooden headpieces for the store’s mannequins.

This highly innovative approach to retail display only enhances the department store’s reputation for fascinating window and in-store displays.

So if you’re in London, pop along to Sloane Street to catch sight of this wooden wonder. It’s there for six weeks before touring the country’s other Harvey Nichols’ window displays in Bristol, Dublin, Birmingham, Edinburgh, Leeds and Manchester.

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POS display : What’s the point ?

On 09.09.09, In Display Ideas, marketing, by Dr Jules

Posted on http://www.dolindisplay.com/blog/

Sometimes what may be perfectly clear to you may leave your potential audience visiting your shop confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom shop  POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?

The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.

The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?

The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?

The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.

It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?

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