Merchandising | Shop Displays & Shop Display Ideas...

Striking visual merchandising

On 02.04.11, In Merchandising, by Dr Jules

What is so mesmerizing about this visual merchandising ?

That's my question to you, let me know what you think !

I call it "supermarket shelf" style of visual merchandising, the one you commonly find in your humble fruit and veggie shop.

This wonderful gourmet grocer in Sao Paolo, Santa Luzia, is a prime example of this most antique merchandising technique.

fruit and veggies shop display

Or if it's pastries you're after , please enjoy this one …

pastries merchandising

doesn't it water your mouth ? Glands going into hyperdrive ? Not quite ? Well then, see how you cope with this close up …

beautiful shop display

Irresistible ! Even if you're on a diet let your eyes feast on this striking visual merchandising !

This last photo comes from a shop in Vienna. All these images I found in a most interesting website called Unlike.net where they review some of our great cities.

Yet this type of shop display is remarkably simple.

Lots of simetry , colourful combinations and contrasts, simple clear lines, all very compulsively organized , neat and tidy.

So why is it so effective and striking, what makes it so mesmerizing ?

I have other posts that reflect on this simple issue, like the retro supermarket post, or the chocolatier one.

Please email me to info@shopdisplays.net with your reflections and I'll post a summary of them.

Thanks.

Dr Jules

Lollypop merchandising, Sooo kitschy !

On 08.15.10, In Merchandising, POP Displays, by Dr Jules

I love the explosion of colours in this simple and effective shop display !

The lollypops do the work being an instant magnet to all kids and to our inner child.

It also has that elusive "nostalgic" come retro feel about it.

I alway say the best shop displays are the simplest ones where the product takes center stage

and can breathe unconditioned.

The point of sale shop display in this case is not seen, it's just a prop that support and allows for the lollypops maximum exposure, what better merchandising would you wish for ?

Watch but DO NOT touch !

lollypops shop display

Tie display ideas : more of the same, but they look great !

On 07.16.10, In Display Ideas, Merchandising, POP Displays, by Dr Jules

You'd think that all Tie shop displays look the same but hey, they still look great !

Also, as you know, it's kind of one of my fave mantras, Let the products do the talking !

Keep it simple , clean and visually striking , unless you have a very good reason not to.

A lot of products lend themselves to this type of shop display and merchandising, as long as their

packaging or the product itself has some minimal aesthetic value.

Enjoy !

If you click on the images it will take to the Flickr source page.

Easy & stunning chocolate shop merchandising

On 07.04.10, In Display Ideas, Merchandising, by Dr Jules

This image shows one of my favourite examples of good, sound merchandising : let the product do the talking ! Some products with sensible colourful packaging lend themselves perfectly for this kind of "supermarket-type shop display". I love this kind of shop display or visual merchandising because it's simple, very economical, does not take much effort, you're actually showing the product in it's full splendour and mostly just because it looks great.

chocolate visual merchandising and shop display

Found this image wihtout much explanation about it at a New York based shop displays and visual merchandising outfit.

Shop display for skateboard shop

On 11.09.09, In Merchandising, POP Displays, Shop Display, by Dr Jules

Another Skateboard/Snowboard pop shop display , this one with some detailing

to groove it up a bit. Not really creative but at least different enough to standar shop fixtures.

Again these type of shop displays are relatively inexpensive to get custom made,

think of what you need , plan it in paper, go and see your local laser cutter or joinery,

and you can have your own display that suits your special needs. Ideally contact a shop display manufaturer

who does custom made designs.

This particular shop display is made out of wood and comes from newood.com in Eugene, Oregon .

They seem to have a good range of shop fittings and shop displays.

Shop display for skateboard shop

Charming shop display fittings @ Joules

On 10.15.09, In Display Ideas, Merchandising, by Dr Jules

Unique shop displays designed by Design4Retail for Joules.

Custom POP display at Joules

These creative and custom made displays can be seen in Joules shops all over the UK.

Custom POP display at Joules

For the small retailer, they can serve as inspiration, you can go through your basement unused objects

arm yourself with paint and brushes and plenty of time and I’m sure you can come up with some great

original pop displays that serve your shop well.

Shop Display @ Joules

In summary a good shop display can be simple, economical yet very effective while serving for some

original merchandising.

POP displays : Is Less More?

On 10.05.09, In Display Design, Merchandising, by Dr Jules

Good answers to this paradigm !

Occasionally, though more and more, you see a point-of-purchase display that’s a bit on the minimalistic side. By that, we mean that while the design of the unit itself may be complicated and visually compelling, the actual product is minimized – in quantity. These are eye catching for a couple of reasons, but also bring up questions that only results can answer.

LESS: fewer actual units of the product will fit in the display. Maybe no more than a dozen, as in this example. When filled, it looks spectacular, so much that you almost HATE to remove one and upset the balance. tequila
MORE: Does it cost more? Consumer thought: They must be pricey if they only have a few on display.
LESS: Is the retailer low on stock? Consumer thought: Should I buy it now?
MORE: When units do sell right off the display, is the retailer able to keep it filled? It looks BEST that way!
LESS: As with a seasonal item like the example below, you can create the impression that they are a limited edition offer. Buy now before they’re gone! flipflops
MORE: For a retailer that may not be ready to invest in a larger quantity, a display like this gives them an opportunity to see how popular the item might be.

If less does equal more in the world of POP displays, then you might want to try creating more of less!

Posted on http://www.dolindisplay.com/blog/

Shop window display : 1800 Tequila

On 09.30.09, In Merchandising, Window Display, by Dr Jules

Love this great shop window display for 1800 Tequila.

As posted in NOTCOT.org :

I finally get to see the 1800 Tequila limited edition bottles in person. But more importantly I loved the window display at this particular location (first that I find). Only a few selected stores got the artist bottles (I was told by the clerk inside only 1800 where made of each bottle).

: Arty Shop window display : 1800 Tequila

I definitely have 2 favorites from the 9 bottles in the series (Chris Dean, and Hannah Stouffer). I usually just place 1 picture per post, but I love the art on these bottles and the window display is perfect.

Originally posted on Notcot.org .

You can find some good books about Visual merchandising @ Amazon:

Shop Window display tips , part 2

On 09.28.09, In Display Ideas, Merchandising, by Dr Jules

Creating Sales With Indoor Displays

Window display at Teuscher

Make A Memorable Entrance

The first 30 seconds, from when a customer steps foot into your store, are crucial in influencing their decision to buy. Are you making a great impression? Like window displays, it pays to constantly move products and fixtures to create and maintain excitement.

Arranging Floor Fixtures

The sizes and arrangement of gondola shelves, and other floor fixtures is dependent on your shop’s floor space, shape and needs. If you display a lot of merchandise on wall shelving, then it would probably be best to choose low, (neck height), gondolas to increase visibility throughout your store. Or you might opt for tall shelving fixtures (6 to 8’ tall) to create dividing sections for distinct product groups and themes.

Going Vertical

Don’t use wall space as the overflow parking lot for product that doesn’t fit on the floor. Keeping merchandise neat and orderly will directly affect its salability.

The Register

The cash register is the Alamo of retail. It’s your last chance to make one last impulse sale. However, resist the urge to flood the counter top with product. Just like shelving, keep the area clean and orderly. Be sure to swap out product occasionally to keep it fresh. Use the wall behind the register to display seasonally themed merchandise, or special promotional products.

What other merchandising tips and tricks do you use for selling products? We’d love to hear your comments.

Posted on retailpackaging.com.

Shop Window display : a few notes to remember

On 09.27.09, In Display Ideas, Merchandising, by Dr Jules

Posted originally on retailpackaging.com

window display : do not clutter !

Reduce Clutter

Resist the temptation to cram a window display with an overabundance of merchandise. Narrow in on a few products or a specific line. Follow the mantra, less is more, and you’ll be off to a great start.

Maintain Interest

At a minimum, change up your window displays once or twice a month. Preferably, it’s better to do this more frequently. However, if you’re the sole proprietor and employee it may be tough to find the time. If that’s the case, try creating a themed setting that allows you to switch out similar groups of merchandise quickly.

Setting Up The Window

- Plan it on paper. Before you begin its best to visualize the setup with a quick sketch. Are you maximizing vertical or horizontal space? Will products be arranged in circular, linear or a conical pattern? Use shapes to create a layout. A triangle might represent a set of gifts, while a rectangle could be signage.

- Create a focal point, preferably at eye level. Customers don’t shop looking at their feet! The focus might be a new product, while complimentary items surround it to encourage multiple sales.

- Maintain visual balance. A display can appear lopsided and unbalanced if not carefully planned out. Don’t weight too many products to one side. If you do this, be sure to balance it out with a larger, heavier item on the opposing side. The same theory applies to color. Darker items usually work best on the bottom with a transition to lighter shades up top.

- Review every angle. Rarely do people stand in front of a display. Customers will approach it from multiple points of view. Does your focal point stand out from multiple angles? Is there still balance? Do you need to adjust signage to make the message visible to a greater field of view?

Create An Inspiration Library

The best ideas often come from other stores. Keep your camera handy, you might see a display you like when out about town. Keep these cataloged for a day when you’re feeling uninspired.

Shop Displays & Shop Display Ideas…

Striking visual merchandising

Lollypop merchandising, Sooo kitschy !

Tie display ideas : more of the same, but they look great !

Easy & stunning chocolate shop merchandising

Shop display for skateboard shop

Charming shop display fittings @ Joules

POP displays : Is Less More?

Shop window display : 1800 Tequila