Posted originally on retailpackaging.com
window display : do not clutter !
Reduce Clutter
Resist the temptation to cram a window display with an overabundance of merchandise. Narrow in on a few products or a specific line. Follow the mantra, less is more, and you’ll be off to a great start.
Maintain Interest
At a minimum, change up your window displays once or twice a month. Preferably, it’s better to do this more frequently. However, if you’re the sole proprietor and employee it may be tough to find the time. If that’s the case, try creating a themed setting that allows you to switch out similar groups of merchandise quickly.
Setting Up The Window
- Plan it on paper. Before you begin its best to visualize the setup with a quick sketch. Are you maximizing vertical or horizontal space? Will products be arranged in circular, linear or a conical pattern? Use shapes to create a layout. A triangle might represent a set of gifts, while a rectangle could be signage.
- Create a focal point, preferably at eye level. Customers don’t shop looking at their feet! The focus might be a new product, while complimentary items surround it to encourage multiple sales.
- Maintain visual balance. A display can appear lopsided and unbalanced if not carefully planned out. Don’t weight too many products to one side. If you do this, be sure to balance it out with a larger, heavier item on the opposing side. The same theory applies to color. Darker items usually work best on the bottom with a transition to lighter shades up top.
- Review every angle. Rarely do people stand in front of a display. Customers will approach it from multiple points of view. Does your focal point stand out from multiple angles? Is there still balance? Do you need to adjust signage to make the message visible to a greater field of view?
Create An Inspiration Library
The best ideas often come from other stores. Keep your camera handy, you might see a display you like when out about town. Keep these cataloged for a day when you’re feeling uninspired.
