Good answers to this paradigm !
Occasionally, though more and more, you see a point-of-purchase display that’s a bit on the minimalistic side. By that, we mean that while the design of the unit itself may be complicated and visually compelling, the actual product is minimized – in quantity. These are eye catching for a couple of reasons, but also bring up questions that only results can answer.
LESS: fewer actual units of the product will fit in the display. Maybe no more than a dozen, as in this example. When filled, it looks spectacular, so much that you almost HATE to remove one and upset the balance.
MORE: Does it cost more? Consumer thought: They must be pricey if they only have a few on display.
LESS: Is the retailer low on stock? Consumer thought: Should I buy it now?
MORE: When units do sell right off the display, is the retailer able to keep it filled? It looks BEST that way!
LESS: As with a seasonal item like the example below, you can create the impression that they are a limited edition offer. Buy now before they’re gone!
MORE: For a retailer that may not be ready to invest in a larger quantity, a display like this gives them an opportunity to see how popular the item might be.
If less does equal more in the world of POP displays, then you might want to try creating more of less!
Posted on http://www.dolindisplay.com/blog/
