Shop Display Design

Tip #1

Catch the EYE !

Keep it simple

Say it clearly

You are competing for attention

It’s really crowded out there

How is your shop display going to stand out ?

Visually and text wise

a

shop display

Needs to convey the message

in milliseconds,

In that instant the customer needs to be able to

decide

am I interested in this ?

Does it concern me ?

Do I want this ?

If they have to think about it ,

you lost them !

It’s a fleeting moment.

you need to choose out of all your

Text or graphics

Which one will take centre stage !?

Which one will carry the display ?

Segment all your material

Be it text, graphics or products,

In 4 layers

Layer 1 must

Catch the EYE

Keep it simple

Say it clearly

Layer 2 provides

Brief info

If the customer is interested

Then they will move to layer  3

Which provides them with further detail

and

allows them to make a final decision

Layer 4 is left for the

fine details,

Company details,

etc

You can apply this template

pretty much to anything

you can think of,

Be it

shop displays,

Brochure writing,

Mail out,

Newsletter,

Trade Fair display,

Adjust the concept to the task

and

you’re half way through !

If you look at the layout

Of this article

You should be able to scan

The 3 most important elements

In one quick browse.

For more detail or tip # 2

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Dr Jules @ ShopDisplays.net