We constantly talk about jaw dropping window displays
and innovative interior design, and here’s yet another example
of how it’s done right. MagMa is an awesome example of
innovative retail interior design. The funky book, gift and
gadget shop based in Covent Garden knows how to attract a
crowd and stand out from the hordes of shops in the West End.
The entire store from the window display, wall merchandising
system, shelves and even cash desk are produced in corrugated card.
All the furniture is well designed and engineered to be extremely durable and stylish.
Surprisingly this is not a temporary store promotion but a
permanent retail interior that was installed almost 2 years ago.
Everything is fire rated so no worries about the store going up
in smoke. Never the less it should be the cheapest retail interior
to fit out again!
This certainly holds the flag for eco friendly and recyclable 3D retail design and display.
Posted at D4R .












I Loooooooove this display, he whole store blows me away, the shelves are so sturdy and although it looks lo-brow, it must be pretty expensive, i have been trying to track down the manufacturer with no joy.
Every time i shop in Magma, i marvel at how good this shelving is and how good it still looks years down the line.