Interactive shop display kiosk

Another article on the interactive display kiosk envisioned by intel.

Source : New York Times .

Shop display kiosk of the future : Intel's vision

Shop display kiosk of the future : Intel's vision

SALES clerks still ask customers, “May I help you?” on the floors of many department stores, but some shoppers may soon choose to be served instead by a computer kiosk with clever software.

The new kiosks aren’t the stodgy kind that have long dispensed boarding passes, train tickets and family snapshots. Instead, they have sleek lines and large touch screens — as well as software that, depending on the application, can recognize customers, know what they’ve bought in the past, point out bargains and even let them try out virtual clothing, hair colors and cosmetics onscreen.

Many of these kiosks will serve as automated checkout counters, but will offer much more personalized information than those now in use. Others, like those for cosmetics departments, will let customers create the looks they want.

Intel has built three prototypes of kiosks that may find a place on the floors of department stores. But customers who walk up to them won’t see the usual sales counter with its bar-code reader, cash drawer and credit-card pad — and they won’t necessarily see a sales associate.

Instead, they will find a tall screen at eye level and another screen embedded in the counter. When they flash a card — perhaps one similar to those now offered by many drugstores and grocery chains — the kiosk recognizes them. “Greetings, Mr. Smith,” it might say, before presenting the latest specials and promotions for products, including ones that might go well with what Mr. Smith is already buying.

(Some kiosks may also have an additional screen for sales associates to assist customers.)

Scan in a blazer by passing its price tag across a screen, and it may then recommend several styles of pants and shirts to go with it, along with prices and possible discounts.

The kiosks can give customers a depth of detail — whether product specifications or customer reviews — comparable to what they can find in shopping on the Internet, said Joe Jensen, general manager of the embedded-computing division of Intel in Chandler, Ariz.

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Display Kiosk : Shop of the near future ?

The Future Of Retail: It’s All In The Kiosk

With an eye toward enticing retail consumers back into stores and saving retailers a bit in operating expenses, Intel headed to the National Retail Federation Convention this winter with an innovative in-store concept. Keen to demonstrate how technology can enhance rather than detract from the retail shopping experience, Intel revealed its sleek, futuristic digital signage and point-ofsale kiosk (see Figure 1).

As consumer shopping preferences shift to a self-service model—driven in large part by the e-commerce experience—the Intel kiosk includes many of the advantages of Internet shopping, such as real-time inventory access, promotional offers, expanded product details, and community reviews (see Figure 2).

 

Interactive Digital Display Kiosk by Intel

Interactive Digital Display Kiosk by Intel

Figure 1: Intel’s sleek, futuristic digital signage and point-of-sale kiosk demonstrate how technology can enhance rather than detract from the retail shopping experience.

 

Interactive Digital Display Kiosk by Intel

Interactive Digital Display Kiosk by Intel

 

 

Figure 2: The kiosk includes many of the advantages of Internet shopping including real-time inventory access, promotional offers, expanded product details, and community reviews.

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Wander past Zavvi in Piccadilly Circus and you’ll find an incredibly smart piece of technology that speaks to you through the window display.

Whispering window display @ Zavvi

Whispering window display @ Zavvi

the techies at FeONIC have developed a tool that attaches to shop window interiors and transforms the glass surface into a speaker. Very clever.

Used already in Singapore (for bus stations peculiarly) and at museums in the UK, the Whispering Window has become the ultimate in creative window display marketing.

There are no messy wires or the prospect of having expensive speakers stolen if you want to get your message out onto the streets.

The shop fitting can even be hidden in the wall to protect it from dust, extending the lifespan to five times longer than traditional speakers.

Impressively, an independent research company concluded that the FeONIC’s Whispering Window shop fitting obtained 50% more engagement from the public than a non-active window. We’re sold!

Posted on D4R .

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