- Help visualize where to place racks, displays and specific items by drawing a design for your shop. Create a focal point at the front of the store to draw customers into your shop and points of interest throughout your store to keep them browsing throughout all your items for sale. Make sure your design is clean, attractive and visually appealing to your customers.
On 09.10.09, In Shop Display, by Dr Jules
On 09.09.09, In Display Ideas, marketing, by Dr Jules
Posted on http://www.dolindisplay.com/blog/
Sometimes what may be perfectly clear to you may leave your potential audience visiting your shop confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom shop POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?
The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.
The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?
The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?
The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.
It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?
On 09.09.09, In Display Ideas, by Dr Jules
Great use of music equipment props as shop displays.
Few months passed since the grand opening of SWAGGER Flagship, in stand alone building, which also include a PHENOMENON Flagship on the 2nd floor, located in the heart of Harajuku. Our friends, co-founder Big-O and Ignitionman, invited Freshness to visit the store once again, which was a dream in the making for some time. If you haven’t seen the store yet, here is our detail photos of the store. Be sure to drop by and visit if you are in the Tokyo area. Photos by Debre.
Posted on freshnessmag
