cool wordpress themes

Display Kiosk : Shop of the near future ?

On 10.03.09, In Kiosk, by Dr Jules

The Future Of Retail: It’s All In The Kiosk

With an eye toward enticing retail consumers back into stores and saving retailers a bit in operating expenses, Intel headed to the National Retail Federation Convention this winter with an innovative in-store concept. Keen to demonstrate how technology can enhance rather than detract from the retail shopping experience, Intel revealed its sleek, futuristic digital signage and point-ofsale kiosk (see Figure 1).

As consumer shopping preferences shift to a self-service model—driven in large part by the e-commerce experience—the Intel kiosk includes many of the advantages of Internet shopping, such as real-time inventory access, promotional offers, expanded product details, and community reviews (see Figure 2).

 

Interactive Digital Display Kiosk by Intel

Interactive Digital Display Kiosk by Intel

Figure 1: Intel’s sleek, futuristic digital signage and point-of-sale kiosk demonstrate how technology can enhance rather than detract from the retail shopping experience.

 

Interactive Digital Display Kiosk by Intel

Interactive Digital Display Kiosk by Intel

 

 

Figure 2: The kiosk includes many of the advantages of Internet shopping including real-time inventory access, promotional offers, expanded product details, and community reviews.

(more…)

0 Comments
Leave A Response

Tagged with: • • •
 

POP display : Honesty is the Best POP !

On 09.29.09, In How-To, by Dr Jules

Recently at a big box pet store I observed very prominent placement of a display for doggie-wear. “Dogs Need Clothes Too!” proudly proclaimed the signage that swooped across a quite impressive wall of canine couture. Shirts, skirts, scarves and adornments dominated the aisle.

How would a reasonable person – say, one who might be the owner of a pampered pooch—respond to the statement, “Dogs Need Clothes, Too?”  A: You bet they do! Hand me that chemise! B: What dogs need clothes? C: They most certainly do NOT and where are the flea collars? D: What about cats? Don’t cats need clothes?

The point is that the statement can be construed as bordering on absurdity. No, a reasonable person would not likely argue that dogs need clothes, and would most likely notice that your display claims they do. So, it got their attention, what’s wrong with that? A couple things are wrong with the grab-their-attention-with-the-ridiculous tactic. First, it’s insulting. They know what you are trying to do. They know that every POP display or piece of signage in that store is driving a sale. It’s also wasting their shopping time. How about a bit of useful, convincing information about doggie clothing? Dogs need food, water, shelter and love. Turn those facts into statements such as “Protects their skin in harsh weather!” or “Doggie Clothes = Security in a Shirt.” Why make your clients struggle with a baseless fact that distracts from the purpose of the display in the first place?

Cats, for the record, do not have nearly the attire selection that dogs do. As any cat person will tell you, cats are unanimously opposed to being treated like dogs.

Poated on http://www.dolindisplay.com/blog/

0 Comments
Leave A Response

Tagged with: • • •
 

Wood in Display at Harvey Nichols store

On 09.27.09, In Display Ideas, marketing, by Dr Jules

Posted on D4R .

London’s most glamorous department store had yet another face lift late last month when 450 metres of uniquely steam-bent wood wrapped and weaved its way around the entrance and aisles of Harvey Nichols.

Designed by wood-bender Charlie Whinney, this latest offering to Knightsbridge’s store displays is the largest and most high profile project he’s worked on to date.

The Sloane ranger haven’s all-natural makeover not only extends through the store but outbreaks in to the shop fittings as matching coiled lampshades and elaborately steamed wooden headpieces for the store’s mannequins.

This highly innovative approach to retail display only enhances the department store’s reputation for fascinating window and in-store displays.

So if you’re in London, pop along to Sloane Street to catch sight of this wooden wonder. It’s there for six weeks before touring the country’s other Harvey Nichols’ window displays in Bristol, Dublin, Birmingham, Edinburgh, Leeds and Manchester.

0 Comments
Leave A Response

Tagged with: • • •
 

Display teaser : Uniqlo spring preview

On 09.26.09, In Merchandising, by Dr Jules

Love this display installation for Uniqlo !

 

uniqlo-spring-collection-display teaser

uniqlo-spring-collection-display teaser

 

 

 

Spring merchandise isn’t the only new thing hitting the floor at UNIQLO this season. The Glass Box, the visual focal point of the UNIQLO SoHo store that offers customers an interesting and different visual aesthetic upon entering the store, has an exciting new installation. The box has been completely covered in red vinyl, except for 30 small, framed openings. In each opening, there is a miniature mannequin positioned behind a magnifying lens. The mini mannequins are dressed in key pieces from the spring 2009 collection.

This unique and innovative idea was designed by Mihee Yi, head of visual merchandising for Uniqlo USA, and was inspired by various displays in Japan, which were very small yet very detailed. The display elicits a “Japanese” feel, which is graphic, modern and fun. The red vinyl covering the glass box sends a strong message tied to the UNIQLO logo, which is a distinct shade of red.

The miniature mannequins and the miniature pieces of clothing were made by UNIQLO specifically for this display. All of the clothing was modeled after specific items from the spring collection, using the true fabrics and colors from the line. This merchandise display features 30 total looks, with a focus on polos, colored denim, outerwear, UT t-shirts, and cotton cashmere.

The display will be up in the store through March 20th, after which it will travel to the UNIQLO flagship store at 311 Oxford Street in London, and then to UNIQLO’s Paris location in the La Defense shopping center.

 

Uniqlo display teaser : little mannequins

Uniqlo display teaser : little mannequins

 

Posted originally on HIGHSNOBIETY .

0 Comments
Leave A Response

Tagged with: • •
 

Shop display role in Your Marketing Messages

On 09.11.09, In How-To, by Dr Jules

Another insightful post from http://www.dolindisplay.com/blog/

One classic mistake in marketing is to attempt to convey too many ideas at once. Sure, you have many competitive advantages over the competition, but try to fit all of those into one, brief, impactful design and you are likely to see customers turn away from your shop in confusion. A strong sales pitch hones in on one aspect at a time – the most relevant and timely message that makes an emotional appeal on many levels. So how can you product a point-of-sale shop display – something that needs to remain relatively static for a period of time – in a sales environment where the pitch can change daily?

Consider the strategy adopted by Frito Lay recently. In the 27 states that are home to Lays’ potato farmers, Lays Potato Chips are all about home-grown, locally-made. The display features a vintage truck loaded up with bags of chips and signage that pays homage to its state. The message taps into many emotional aspects that play into customers’ purchasing decisions in today’s recession, such as the importance of supporting local economies. But the old fashioned feel of this display is anything but antique: a “chip tracker” at the Frito Lay website allows you to enter a zip code and a product code to see where any bag of chips originated. The theme of homegrown reverberates throughout the campaign – from packaging to electronic media. While the campaign centers on one idea – locally grown—the message in turn inspires many takeaways, such as “healthy,” “simple goodness” and even “sustainability.” All that, and yup, we are still talking about potato chips.

fritox-large

Talk to your shops, your customers, sales representatives – anyone with insight into what drives a purchase. A great POP display isn’t just eye-catching, it drives a concept that you can build an entire marketing campaign around. Your POP is just one aspect of your strategy, but with strong integration of the variety of marketing tactics available, you can maximize the impact at the register by zeroing in on the emotional appeal of your product at the shop, and that often closes the sale.

0 Comments
Leave A Response

Tagged with: • • • •
 

POS display : What’s the point ?

On 09.09.09, In Display Ideas, marketing, by Dr Jules

Posted on http://www.dolindisplay.com/blog/

Sometimes what may be perfectly clear to you may leave your potential audience visiting your shop confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom shop  POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?

The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.

The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?

The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?

The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.

It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?

0 Comments
Leave A Response

Tagged with: • • • • • • •
 
Newsletter
© 2010 ShopDisplays.net