POP floor display for 1800 Tequila
A total eye catcher attention grabber, this pop display was designed Flair Display
for Skyy Spirits.
Such an imposing display was granted more store floor space while at the same time
introducing the new labeling to the public and reinforcing the brand status.
Two thumbs up for this good merchandising effort !
Posted originally @ creativemag.com
Good answers to this paradigm !
Occasionally, though more and more, you see a point-of-purchase display that’s a bit on the minimalistic side. By that, we mean that while the design of the unit itself may be complicated and visually compelling, the actual product is minimized – in quantity. These are eye catching for a couple of reasons, but also bring up questions that only results can answer.
LESS: fewer actual units of the product will fit in the display. Maybe no more than a dozen, as in this example. When filled, it looks spectacular, so much that you almost HATE to remove one and upset the balance.
MORE: Does it cost more? Consumer thought: They must be pricey if they only have a few on display.
LESS: Is the retailer low on stock? Consumer thought: Should I buy it now?
MORE: When units do sell right off the display, is the retailer able to keep it filled? It looks BEST that way!
LESS: As with a seasonal item like the example below, you can create the impression that they are a limited edition offer. Buy now before they’re gone!
MORE: For a retailer that may not be ready to invest in a larger quantity, a display like this gives them an opportunity to see how popular the item might be.
If less does equal more in the world of POP displays, then you might want to try creating more of less!
Posted on http://www.dolindisplay.com/blog/
A great POP display station that does justice to some great products !
POP display station for OXO grips
Posted on NOTCOT.ORG :
i also found some pics just before i left of my little Staples shopping spree with regards to their new OXO for Staples exclusive line of office products! …
I love the line, particularly the little magnets ~ all products have the signature OXO rubbery grippiness, and clean solid designs.
The scissors i hadn’t realized have a little switch where upon flipping it they can close till the tips CROSS – switching into BOXCUTTER mode!
Genius really… also, watch out if you ever see someone running at you with closed scissors…
OXO box cutter scissors
Posted originally on NotCot.org .
Creating Sales With Indoor Displays
Window display at Teuscher
The first 30 seconds, from when a customer steps foot into your store, are crucial in influencing their decision to buy. Are you making a great impression? Like window displays, it pays to constantly move products and fixtures to create and maintain excitement.
The sizes and arrangement of gondola shelves, and other floor fixtures is dependent on your shop’s floor space, shape and needs. If you display a lot of merchandise on wall shelving, then it would probably be best to choose low, (neck height), gondolas to increase visibility throughout your store. Or you might opt for tall shelving fixtures (6 to 8’ tall) to create dividing sections for distinct product groups and themes.
Don’t use wall space as the overflow parking lot for product that doesn’t fit on the floor. Keeping merchandise neat and orderly will directly affect its salability.
The cash register is the Alamo of retail. It’s your last chance to make one last impulse sale. However, resist the urge to flood the counter top with product. Just like shelving, keep the area clean and orderly. Be sure to swap out product occasionally to keep it fresh. Use the wall behind the register to display seasonally themed merchandise, or special promotional products.
What other merchandising tips and tricks do you use for selling products? We’d love to hear your comments.
Posted on retailpackaging.com.
Posted originally on retailpackaging.com
window display : do not clutter !
Resist the temptation to cram a window display with an overabundance of merchandise. Narrow in on a few products or a specific line. Follow the mantra, less is more, and you’ll be off to a great start.
At a minimum, change up your window displays once or twice a month. Preferably, it’s better to do this more frequently. However, if you’re the sole proprietor and employee it may be tough to find the time. If that’s the case, try creating a themed setting that allows you to switch out similar groups of merchandise quickly.
- Plan it on paper. Before you begin its best to visualize the setup with a quick sketch. Are you maximizing vertical or horizontal space? Will products be arranged in circular, linear or a conical pattern? Use shapes to create a layout. A triangle might represent a set of gifts, while a rectangle could be signage.
- Create a focal point, preferably at eye level. Customers don’t shop looking at their feet! The focus might be a new product, while complimentary items surround it to encourage multiple sales.
- Maintain visual balance. A display can appear lopsided and unbalanced if not carefully planned out. Don’t weight too many products to one side. If you do this, be sure to balance it out with a larger, heavier item on the opposing side. The same theory applies to color. Darker items usually work best on the bottom with a transition to lighter shades up top.
- Review every angle. Rarely do people stand in front of a display. Customers will approach it from multiple points of view. Does your focal point stand out from multiple angles? Is there still balance? Do you need to adjust signage to make the message visible to a greater field of view?
The best ideas often come from other stores. Keep your camera handy, you might see a display you like when out about town. Keep these cataloged for a day when you’re feeling uninspired.
Magma shop display
We constantly talk about jaw dropping window displays
and innovative interior design, and here’s yet another example
of how it’s done right. MagMa is an awesome example of
innovative retail interior design. The funky book, gift and
gadget shop based in Covent Garden knows how to attract a
crowd and stand out from the hordes of shops in the West End.
The entire store from the window display, wall merchandising
system, shelves and even cash desk are produced in corrugated card.
All the furniture is well designed and engineered to be extremely durable and stylish.
Magma Shop display
Surprisingly this is not a temporary store promotion but a
permanent retail interior that was installed almost 2 years ago.
Everything is fire rated so no worries about the store going up
in smoke. Never the less it should be the cheapest retail interior
to fit out again!
This certainly holds the flag for eco friendly and recyclable 3D retail design and display.
Posted at D4R .
See the process from rough sketches to final rendering.
POP display developing sketches
Red Bull POP display
Red Bull is front and center when it comes to unique POS displays. They not only offer their product in convenient kiosks stacked with 4 packs, but they also provide well branded coolers for individual sale right at the register or by the front door.
Response: If you want to stand apart from the crowd, then sometimes the best solution is to literally stand apart from it. There is no competition inside the Red Bull standing cooler. And the consumer doesn’t have to walk up to the ice box to find the product. They can see it all the way from the parking lot.
Posted on http://www.dolindisplay.com/blog/
Sometimes what may be perfectly clear to you may leave your potential audience visiting your shop confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom shop POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?
The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.
The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?
The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?
The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.
It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?
