In the retail world, it’s an era of domination by retail discount superstores. You know who they are. For just about every category of consumer good there is someone out there who is going to supersize and sell it for less that you probably want to see it sold for – if you are the manufacturer, the distributor, or the competition. At the same time, you may place your product display in a smaller, more customer-centric environment. What are the special considerations for point-of-purchase displays when you need to maximize your budget yet accommodate two completely different retail environments?
These are a few points to consider when designing a P.O.P. display that could be utilized in multiple environments.
- Prominence. Large format printing is a popular and effective way to cut through clutter – and clutter is something that can be an issue in either a big box retailer or a boutique shop. This doesn’t mean a P.O.P. display needs to overwhelm everything around it in the shop. Large format can present your product with a bold look even in a smaller overall unit.
- Appeal to the senses. Make it as irresistible as possible. Incorporate as many of the senses as you can, albeit discretely, so your potential customers are hooked by their own individual preference. For example, if you have sunburn prevention product, try a design and images that invoke the best a sunny day can offer – from the July 5 fried chicken and cherry pie celebration (taste and smell) to a sand volleyball game (visual, tactile). All to be enjoyed without the worry of overexposure to damaging sun.
- Do the comparison shopping. In a big box retail environment, it can be hard to find knowledgeable customer service with expertise in your product. In a specialty shop, where employees spend more one-on-one time with customers, but also may be inclined to show them every option, not just yours. Make the job of comparison shopping easy by incorporating mention of a few key competitive advantages into your display. It will serve as the input a big box customer is looking for, while clueing the specialty store clerk to mention your product more notably
Other options exist to make a dual-purpose display work in two environments, you P.O.P designer can help you explore ways to make it work for you.
Posted on http://www.dolindisplay.com/blog/
