Illustration by Ella Tjader for Kikkoman Soy Sauce Spring 2009 promotion shop display (Germany).
I love this pos display, simple, clean, unpolluted with unnecessary graphics, allowing Ella’s fresh design to catch the public’s eye for them.
kikkoman pop display
Please note this is an SPONSORED link posted on HighDisplay.
Digital Shop Display stand : Xelo's
Digital Kiosk Shop Display : Xelo's
These superb xelo Italian design Flat Panel Display Stands available at Activate The Space in the United States will be showcased at infoComm08 between June 18 and 20 in Las Vegas. Activate The Space is a company specialized in display systems for broadcast control rooms, post production facilities, showrooms, hotel lobbies, restaurants, trade show booths, special events, museums, universities, corporate lobbies, public spaces, and as POS display stand.
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Another insightful post from http://www.dolindisplay.com/blog/
One classic mistake in marketing is to attempt to convey too many ideas at once. Sure, you have many competitive advantages over the competition, but try to fit all of those into one, brief, impactful design and you are likely to see customers turn away from your shop in confusion. A strong sales pitch hones in on one aspect at a time – the most relevant and timely message that makes an emotional appeal on many levels. So how can you product a point-of-sale shop display – something that needs to remain relatively static for a period of time – in a sales environment where the pitch can change daily?
Consider the strategy adopted by Frito Lay recently. In the 27 states that are home to Lays’ potato farmers, Lays Potato Chips are all about home-grown, locally-made. The display features a vintage truck loaded up with bags of chips and signage that pays homage to its state. The message taps into many emotional aspects that play into customers’ purchasing decisions in today’s recession, such as the importance of supporting local economies. But the old fashioned feel of this display is anything but antique: a “chip tracker” at the Frito Lay website allows you to enter a zip code and a product code to see where any bag of chips originated. The theme of homegrown reverberates throughout the campaign – from packaging to electronic media. While the campaign centers on one idea – locally grown—the message in turn inspires many takeaways, such as “healthy,” “simple goodness” and even “sustainability.” All that, and yup, we are still talking about potato chips.
Talk to your shops, your customers, sales representatives – anyone with insight into what drives a purchase. A great POP display isn’t just eye-catching, it drives a concept that you can build an entire marketing campaign around. Your POP is just one aspect of your strategy, but with strong integration of the variety of marketing tactics available, you can maximize the impact at the register by zeroing in on the emotional appeal of your product at the shop, and that often closes the sale.
Posted on http://www.dolindisplay.com/blog/
Sometimes what may be perfectly clear to you may leave your potential audience visiting your shop confused, or even worse, entirely disinterested. Confusion in marketing is a sure path to disaster. Before you get too attached to that tag line, catchy phrase, or proposed jingle and incorporate it into your next custom shop POP display, try to imagine it from the perspectives of your constituent buyers. How does the message work on the following average personas?
The Teen Buyer: It’s gotta be louder than the MP3 player earbuds that are blocking out all communication. Visual cues are paramount here – words carry much less weight. Show don’t tell.
The Frugal Shopper:This shopper knows that those purse-sized convenience items at the cash wrap are more expensive than their center aisle counterparts. What does your display do to allay the fear of paying too much for too little?
The Distracted Parent: This may be a mom or dad depending on who is employed these days. Their goal is to get what they came for and leave with what they brought (rambunctious children). They want to know: what are YOU going to do to make this easier for me?
The Over-Analyzer: Shows interest in your display, but wants to compare to every other similar product before making a decision. Needs an immutable argument to persuade an immediate purchase.
It may not always be possible to speak the language and address the need of all your desired audience members at once – that where targeting comes in. In any pitch, it’s all about the message – but, remember, that the message isn’t always all about the words. Get the point?
Eurokart: a cool mobile rolling vending cart !
Eurokart™: A fully enclosed, mobile rolling vending cart, or shop display unit based on the patented Eurotec™ system. Fully customizable design and layout to facilitate a wide variety of uses including mall, airport and stadium retail applications, trade show displays and much more.
Security features include locking doors to keep your merchandise safe and secure during transport and off-hours. Eurokart™ is pre-wired and ready to impress with built-in electrical outlets, lighting and data connections. Simply roll Eurokart™ into position in your shop, open it up and plug it in. You’re in business. Quite an innovative retail shop display.
In the retail world, it’s an era of domination by retail discount superstores. You know who they are. For just about every category of consumer good there is someone out there who is going to supersize and sell it for less that you probably want to see it sold for – if you are the manufacturer, the distributor, or the competition. At the same time, you may place your product display in a smaller, more customer-centric environment. What are the special considerations for point-of-purchase displays when you need to maximize your budget yet accommodate two completely different retail environments?
These are a few points to consider when designing a P.O.P. display that could be utilized in multiple environments.
Other options exist to make a dual-purpose display work in two environments, you P.O.P designer can help you explore ways to make it work for you.
Posted on http://www.dolindisplay.com/blog/
