Spring theme wallpaper designed to work as banner at Details shop window display.
Artists/designers : Intercreative
On 10.10.09, In Display Ideas, by Dr Jules
Another article on the interactive display kiosk envisioned by intel.
Source : New York Times .
Shop display kiosk of the future : Intel's vision
SALES clerks still ask customers, “May I help you?” on the floors of many department stores, but some shoppers may soon choose to be served instead by a computer kiosk with clever software.
The new kiosks aren’t the stodgy kind that have long dispensed boarding passes, train tickets and family snapshots. Instead, they have sleek lines and large touch screens — as well as software that, depending on the application, can recognize customers, know what they’ve bought in the past, point out bargains and even let them try out virtual clothing, hair colors and cosmetics onscreen.
Many of these kiosks will serve as automated checkout counters, but will offer much more personalized information than those now in use. Others, like those for cosmetics departments, will let customers create the looks they want.
Intel has built three prototypes of kiosks that may find a place on the floors of department stores. But customers who walk up to them won’t see the usual sales counter with its bar-code reader, cash drawer and credit-card pad — and they won’t necessarily see a sales associate.
Instead, they will find a tall screen at eye level and another screen embedded in the counter. When they flash a card — perhaps one similar to those now offered by many drugstores and grocery chains — the kiosk recognizes them. “Greetings, Mr. Smith,” it might say, before presenting the latest specials and promotions for products, including ones that might go well with what Mr. Smith is already buying.
(Some kiosks may also have an additional screen for sales associates to assist customers.)
Scan in a blazer by passing its price tag across a screen, and it may then recommend several styles of pants and shirts to go with it, along with prices and possible discounts.
The kiosks can give customers a depth of detail — whether product specifications or customer reviews — comparable to what they can find in shopping on the Internet, said Joe Jensen, general manager of the embedded-computing division of Intel in Chandler, Ariz.
On 10.05.09, In Display Design, Merchandising, by Dr Jules
Good answers to this paradigm !
Occasionally, though more and more, you see a point-of-purchase display that’s a bit on the minimalistic side. By that, we mean that while the design of the unit itself may be complicated and visually compelling, the actual product is minimized – in quantity. These are eye catching for a couple of reasons, but also bring up questions that only results can answer.
LESS: fewer actual units of the product will fit in the display. Maybe no more than a dozen, as in this example. When filled, it looks spectacular, so much that you almost HATE to remove one and upset the balance.
MORE: Does it cost more? Consumer thought: They must be pricey if they only have a few on display.
LESS: Is the retailer low on stock? Consumer thought: Should I buy it now?
MORE: When units do sell right off the display, is the retailer able to keep it filled? It looks BEST that way!
LESS: As with a seasonal item like the example below, you can create the impression that they are a limited edition offer. Buy now before they’re gone!
MORE: For a retailer that may not be ready to invest in a larger quantity, a display like this gives them an opportunity to see how popular the item might be.
If less does equal more in the world of POP displays, then you might want to try creating more of less!
Posted on http://www.dolindisplay.com/blog/
On 10.02.09, In POP Displays, by Dr Jules
A great POP display station that does justice to some great products !
POP display station for OXO grips
Posted on NOTCOT.ORG :
i also found some pics just before i left of my little Staples shopping spree with regards to their new OXO for Staples exclusive line of office products! …
I love the line, particularly the little magnets ~ all products have the signature OXO rubbery grippiness, and clean solid designs.
The scissors i hadn’t realized have a little switch where upon flipping it they can close till the tips CROSS – switching into BOXCUTTER mode!
Genius really… also, watch out if you ever see someone running at you with closed scissors…
OXO box cutter scissors
Posted originally on NotCot.org .
On 10.02.09, In Window Display, by Dr Jules
Another original Selfridges window display,
Like all their window installations ,
this one is bold, fun, daring and confounding,
great formula to catch the eye of the public.
Window display @ Selfridges !
For a whole set of Selfridges past windows see this Flickr group.
On 09.27.09, In Display Ideas, marketing, by Dr Jules
Posted on D4R .
London’s most glamorous department store had yet another face lift late last month when 450 metres of uniquely steam-bent wood wrapped and weaved its way around the entrance and aisles of Harvey Nichols.
Designed by wood-bender Charlie Whinney, this latest offering to Knightsbridge’s store displays is the largest and most high profile project he’s worked on to date.
The Sloane ranger haven’s all-natural makeover not only extends through the store but outbreaks in to the shop fittings as matching coiled lampshades and elaborately steamed wooden headpieces for the store’s mannequins.
This highly innovative approach to retail display only enhances the department store’s reputation for fascinating window and in-store displays.
So if you’re in London, pop along to Sloane Street to catch sight of this wooden wonder. It’s there for six weeks before touring the country’s other Harvey Nichols’ window displays in Bristol, Dublin, Birmingham, Edinburgh, Leeds and Manchester.
On 09.27.09, In Display Ideas, Merchandising, by Dr Jules
Posted originally on retailpackaging.com
window display : do not clutter !
Reduce Clutter
Resist the temptation to cram a window display with an overabundance of merchandise. Narrow in on a few products or a specific line. Follow the mantra, less is more, and you’ll be off to a great start.
Maintain Interest
At a minimum, change up your window displays once or twice a month. Preferably, it’s better to do this more frequently. However, if you’re the sole proprietor and employee it may be tough to find the time. If that’s the case, try creating a themed setting that allows you to switch out similar groups of merchandise quickly.
Setting Up The Window
- Plan it on paper. Before you begin its best to visualize the setup with a quick sketch. Are you maximizing vertical or horizontal space? Will products be arranged in circular, linear or a conical pattern? Use shapes to create a layout. A triangle might represent a set of gifts, while a rectangle could be signage.
- Create a focal point, preferably at eye level. Customers don’t shop looking at their feet! The focus might be a new product, while complimentary items surround it to encourage multiple sales.
- Maintain visual balance. A display can appear lopsided and unbalanced if not carefully planned out. Don’t weight too many products to one side. If you do this, be sure to balance it out with a larger, heavier item on the opposing side. The same theory applies to color. Darker items usually work best on the bottom with a transition to lighter shades up top.
- Review every angle. Rarely do people stand in front of a display. Customers will approach it from multiple points of view. Does your focal point stand out from multiple angles? Is there still balance? Do you need to adjust signage to make the message visible to a greater field of view?
Create An Inspiration Library
The best ideas often come from other stores. Keep your camera handy, you might see a display you like when out about town. Keep these cataloged for a day when you’re feeling uninspired.
On 09.25.09, In Display Design, by Dr Jules
New Openings: Art Store of the Iberian Center for Contemporary Art
Shop Display Design @ Iberia bookshop , Beijing
At first glance, the art store, which fits snugly into the lobby of Iberia, one of the largest spaces in 798, merely reflects the streamlined white walls and exposed brick of the art center itself. But the bright orange, yellow, red and blue of the store’s built-in display shelves beckon invitingly.
They’re like giant cubbyholes, filled with items that are as whimsical as toys: a fur-covered notebook which could pass for a stylish clutch (RMB 120); see-through vases made of soft plastic (RMB 30-50), a pair of golden thermos bottles printed with double happiness characters (RMB 2,800), and a gun-shaped comb (RMB 140), among others. The shelves also hold plenty of art, design and film-related books and magazines where the bookish can lose themselves for the better part of an afternoon.
Art Store of the Iberian Center for Contemporary Art (伊 比利亚当代艺术中心艺术商店) Tue-Sun 10am-6pm. Zone E06, Dashanzi art district, 4 Jiuxianqiao Lu, Chaoyang District (5978 9530/1) 朝阳区酒仙桥路4号798艺术区E06
Originally posted by Ellen Zhao .
On 09.23.09, In Kiosk, by Dr Jules
Please note this is an SPONSORED link posted on HighDisplay.
Digital Shop Display stand : Xelo's
Digital Kiosk Shop Display : Xelo's
These superb xelo Italian design Flat Panel Display Stands available at Activate The Space in the United States will be showcased at infoComm08 between June 18 and 20 in Las Vegas. Activate The Space is a company specialized in display systems for broadcast control rooms, post production facilities, showrooms, hotel lobbies, restaurants, trade show booths, special events, museums, universities, corporate lobbies, public spaces, and as POS display stand.
(more…)
On 09.11.09, In How-To, by Dr Jules
Another insightful post from http://www.dolindisplay.com/blog/
One classic mistake in marketing is to attempt to convey too many ideas at once. Sure, you have many competitive advantages over the competition, but try to fit all of those into one, brief, impactful design and you are likely to see customers turn away from your shop in confusion. A strong sales pitch hones in on one aspect at a time – the most relevant and timely message that makes an emotional appeal on many levels. So how can you product a point-of-sale shop display – something that needs to remain relatively static for a period of time – in a sales environment where the pitch can change daily?
Consider the strategy adopted by Frito Lay recently. In the 27 states that are home to Lays’ potato farmers, Lays Potato Chips are all about home-grown, locally-made. The display features a vintage truck loaded up with bags of chips and signage that pays homage to its state. The message taps into many emotional aspects that play into customers’ purchasing decisions in today’s recession, such as the importance of supporting local economies. But the old fashioned feel of this display is anything but antique: a “chip tracker” at the Frito Lay website allows you to enter a zip code and a product code to see where any bag of chips originated. The theme of homegrown reverberates throughout the campaign – from packaging to electronic media. While the campaign centers on one idea – locally grown—the message in turn inspires many takeaways, such as “healthy,” “simple goodness” and even “sustainability.” All that, and yup, we are still talking about potato chips.
Talk to your shops, your customers, sales representatives – anyone with insight into what drives a purchase. A great POP display isn’t just eye-catching, it drives a concept that you can build an entire marketing campaign around. Your POP is just one aspect of your strategy, but with strong integration of the variety of marketing tactics available, you can maximize the impact at the register by zeroing in on the emotional appeal of your product at the shop, and that often closes the sale.
