Well, if you find yourself, kind of struggling for ideas of what to do with your window display , you can always …
Found this on a very parochial and cute website regarding Clifton Howells, a suburb of Bristol, UK.
Window shop display
On 09.30.09, In Window Display, by Dr Jules
On 09.30.09, In Merchandising, Window Display, by Dr Jules
Love this great shop window display for 1800 Tequila.
As posted in NOTCOT.org :
I finally get to see the 1800 Tequila limited edition bottles in person. But more importantly I loved the window display at this particular location (first that I find). Only a few selected stores got the artist bottles (I was told by the clerk inside only 1800 where made of each bottle).
- Arty Shop window display : 1800 Tequila
I definitely have 2 favorites from the 9 bottles in the series (Chris Dean, and Hannah Stouffer). I usually just place 1 picture per post, but I love the art on these bottles and the window display is perfect.
Originally posted on Notcot.org .
You can find some good books about Visual merchandising @ Amazon:
On 09.28.09, In Display Ideas, Merchandising, by Dr Jules
Creating Sales With Indoor Displays
Window display at Teuscher
Make A Memorable Entrance
The first 30 seconds, from when a customer steps foot into your store, are crucial in influencing their decision to buy. Are you making a great impression? Like window displays, it pays to constantly move products and fixtures to create and maintain excitement.
Arranging Floor Fixtures
The sizes and arrangement of gondola shelves, and other floor fixtures is dependent on your shop’s floor space, shape and needs. If you display a lot of merchandise on wall shelving, then it would probably be best to choose low, (neck height), gondolas to increase visibility throughout your store. Or you might opt for tall shelving fixtures (6 to 8’ tall) to create dividing sections for distinct product groups and themes.
Going Vertical
Don’t use wall space as the overflow parking lot for product that doesn’t fit on the floor. Keeping merchandise neat and orderly will directly affect its salability.
The Register
The cash register is the Alamo of retail. It’s your last chance to make one last impulse sale. However, resist the urge to flood the counter top with product. Just like shelving, keep the area clean and orderly. Be sure to swap out product occasionally to keep it fresh. Use the wall behind the register to display seasonally themed merchandise, or special promotional products.
What other merchandising tips and tricks do you use for selling products? We’d love to hear your comments.
Posted on retailpackaging.com.
Wander past Zavvi in Piccadilly Circus and you’ll find an incredibly smart piece of technology that speaks to you through the window display.
Whispering window display @ Zavvi
the techies at FeONIC have developed a tool that attaches to shop window interiors and transforms the glass surface into a speaker. Very clever.
Used already in Singapore (for bus stations peculiarly) and at museums in the UK, the Whispering Window has become the ultimate in creative window display marketing.
There are no messy wires or the prospect of having expensive speakers stolen if you want to get your message out onto the streets.
The shop fitting can even be hidden in the wall to protect it from dust, extending the lifespan to five times longer than traditional speakers.
Impressively, an independent research company concluded that the FeONIC’s Whispering Window shop fitting obtained 50% more engagement from the public than a non-active window. We’re sold!
Posted on D4R .
On 09.27.09, In Display Ideas, Merchandising, by Dr Jules
Posted originally on retailpackaging.com
window display : do not clutter !
Reduce Clutter
Resist the temptation to cram a window display with an overabundance of merchandise. Narrow in on a few products or a specific line. Follow the mantra, less is more, and you’ll be off to a great start.
Maintain Interest
At a minimum, change up your window displays once or twice a month. Preferably, it’s better to do this more frequently. However, if you’re the sole proprietor and employee it may be tough to find the time. If that’s the case, try creating a themed setting that allows you to switch out similar groups of merchandise quickly.
Setting Up The Window
- Plan it on paper. Before you begin its best to visualize the setup with a quick sketch. Are you maximizing vertical or horizontal space? Will products be arranged in circular, linear or a conical pattern? Use shapes to create a layout. A triangle might represent a set of gifts, while a rectangle could be signage.
- Create a focal point, preferably at eye level. Customers don’t shop looking at their feet! The focus might be a new product, while complimentary items surround it to encourage multiple sales.
- Maintain visual balance. A display can appear lopsided and unbalanced if not carefully planned out. Don’t weight too many products to one side. If you do this, be sure to balance it out with a larger, heavier item on the opposing side. The same theory applies to color. Darker items usually work best on the bottom with a transition to lighter shades up top.
- Review every angle. Rarely do people stand in front of a display. Customers will approach it from multiple points of view. Does your focal point stand out from multiple angles? Is there still balance? Do you need to adjust signage to make the message visible to a greater field of view?
Create An Inspiration Library
The best ideas often come from other stores. Keep your camera handy, you might see a display you like when out about town. Keep these cataloged for a day when you’re feeling uninspired.
On 09.21.09, In Window Display, by Dr Jules
