Creating Sales With Indoor Displays
Window display at Teuscher
Make A Memorable Entrance
The first 30 seconds, from when a customer steps foot into your store, are crucial in influencing their decision to buy. Are you making a great impression? Like window displays, it pays to constantly move products and fixtures to create and maintain excitement.
Arranging Floor Fixtures
The sizes and arrangement of gondola shelves, and other floor fixtures is dependent on your shop’s floor space, shape and needs. If you display a lot of merchandise on wall shelving, then it would probably be best to choose low, (neck height), gondolas to increase visibility throughout your store. Or you might opt for tall shelving fixtures (6 to 8’ tall) to create dividing sections for distinct product groups and themes.
Going Vertical
Don’t use wall space as the overflow parking lot for product that doesn’t fit on the floor. Keeping merchandise neat and orderly will directly affect its salability.
The Register
The cash register is the Alamo of retail. It’s your last chance to make one last impulse sale. However, resist the urge to flood the counter top with product. Just like shelving, keep the area clean and orderly. Be sure to swap out product occasionally to keep it fresh. Use the wall behind the register to display seasonally themed merchandise, or special promotional products.
What other merchandising tips and tricks do you use for selling products? We’d love to hear your comments.
Posted on retailpackaging.com.
